adidas and soccerloco are calling all creators to the World Cup experience at the SoCal Summer Showcase at Silverlakes on June 16-17th. The experience promises to be one to remember with plenty to see and do along with unique personalized items to take with you when you go. Best of all – it’s free!
Anyone who attends will be able to try out the new adidas X soccer cleats in an exclusive footwear trial that will showcase fast footwork and accurate passing. There will also be a motion capture booth that will generate a gif of the player in action wearing the X for posting on social media or wherever they’d like. Go in depth and see all the details that went in to making the new X such a special cleat in the technical area.
When they’re on, World Cup games will be played on TV screens and gamers can play a World Cup of their own in the FIFA lounge.
Create what you can imagine in the customization booth with one off shirts that can be styled your way. adidas brought in LA artist Geoff Gouveia to design custom patches, numbers, and letters for printing on special edition shirts that will be on hand.
World Cup jerseys will be on display and on sale along with cleats, soccer balls, tournament apparel, and much more. Music will be playing all day and we invite everyone to come by, hang out, and add their creativity to the World Cup experience.
The experience will be available from 8am-4pm on Saturday and 8am-2pm on Sunday.
See you there!