Soccer Fanatic Has Gone Loco

By now, you’ve probably heard the news, that our dedicated team is proud and excited to announce the launch of our all-new brand, soccerloco. This changes comes in response to the amazing growth we have seen over the past 15 years of serving the passionate soccer community around the country. Our new name, logo, and branding will create a presence never before seen in soccer retail, as we continue to deliver you the premium products and the innovative experience needed to take committed players, teams and fans to the next level.

soccerloco will replace Soccer Fanatic and the change will be inclusive of all our four retail locations plus our web store which has moved to soccerloco.com. The updated website is now live and the company wide conversion including retail store fronts should be complete by the end of May.

While things may look a little different at first, the change should be seamless with our expert customer service getting even better. Be absolutely sure our ownership has not changed and that we are now even more crazy about providing you the most authentic soccer shopping experience available anywhere. Your account information, club kits, and other important items will remain unchanged and will be readily available with soccerloco.

We currently have a sweepstakes through our new soccerloco Facebook page. Like us and enter the Next Level Sweepstakes for a chance to win a $500 soccerloco gift card. Stay tuned for more promotional giveaways and contests for the summer, with big tournaments remaining like the EURO 2012 Tournament from Poland/Ukraine and the London Olypmics.